Minimalism is known as the art of less. Designers often use the phrase ‘less is more’ when talking about minimalist design. But what does that really mean?
To know the answer, we need to think about what design is. Designers know that design is not only about visual presentation it is also about good communication. Designers who follow a minimalist approach believe that this communication is best when it is concise. They try to avoid all unnecessary elements from their work and focus on what really needs to be there and what are the key essentials.
There are multiple benefits that this approach provides.
- Minimalism honors the content. Content is king, and design should honor the king. One of the main goals of minimalist design is to bring attention to your content. Minimalism makes it easy to consume content, as users don’t need to spend extra time extracting essential information from tons of detail.
- Minimalism helps achieve better performance. Minimalist products feature fewer objects and therefore load faster.
- Minimalism helps create a design that works for all screen sizes. With the growing use of mobile devices, many designers see minimalism as a solution for better compatibility between screen sizes.
Main Elements of minimal graphic design
In order to achieve a minimalist design, there are six key elements you want to consider.
1. Content and features
Minimalism is about removing all unnecessary, unwanted elements and distractions. When designers want to create a minimalist design, one of the first things they do is conduct content and feature analysis. The goal of this activity is to prioritize all content and features, so they can identify what the essential components of the design are. Below are three aspects this analysis should consider.
Some designers believe that true minimalist design doesn’t require any imagery. That’s not true. Minimalism isn’t about removing all illustrative elements, but rather the careful choice of when and where to use them.
Imagery is excellent for communicating ideas. When used correctly, imagery can act as a focal point
Font selection is vastly important in minimalist design. It should be treated with care, even more so than usual. The good minimalist design features clean and readable typography.
4. Colors and Contrast
The colors you choose for your site should be as simple as your typography selection. Color can be used for various purposes.
5. White space
Visual clutter is the worst enemy of minimalism. Designers often create visual clutter when they put too many objects in a visible area of the screen. They believe that by providing more information, they will deliver more value for users. In reality, such design decisions often lead to distractions—when too many things fight for user attention, the user becomes overwhelmed by the information.
6. Visual hierarchy
Visual hierarchy is the relationship between visual elements. Good visual hierarchy moves the visitor’s eye across the page and pulls attention to certain elements.
One way of achieving visual hierarchy is by using a grid system. A grid consists of equal-sized columns with a space between them known as a gutter. Designers place elements within these columns to provide alignment with the rest of the content. A grid system is an effective tool for creating highly organized layouts because it helps to structure all the UI elements and put them into the appropriate sizes and proportions.
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