How To Grow Your Business & Leads With Search Engine Optimization (SEO)

How To Grow Your Business & Leads With Search Engine Optimization (SEO)

Growing business and leads are the top two goals of every business. Lead growth and business growth go side by side. You won’t get one without the other. Many business owners, particularly start-ups think business and lead growth begin with the salespeople making phone calls. This view of building a business is outdated and unsuccessful.

While the good old telemarketing phone calls are still around, most communication happens online. Computers and smartphones grant people 24/7 access to information and each other. If your sales team isn’t complimenting their phone calling with online communication via email, social media, and SEO, you won’t be growing your business or number of leads well any time soon.

Grow Your Business With Search Engine Optimization

The acronym SEO in the last sentence may have caught your attention. What does search engine optimization have to do with leads and growing one’s business? In short, a whole lot.

With the ready accessibility to the Internet, users expect to find information and answers to their questions immediately. Websites provide the content containing these information users are hurriedly looking for. However, there are millions of websites out there on the Internet and not all of them appear in search results. Only the ones deemed most relevant and credible appear. After all, a user is in a hurry to get specific information so they don’t want to waste their time reading irrelevant website content.

This is where SEO, or search engine optimization, comes in. Behind every search query typed in by a user, a Google SEO or search engine robot indexes and collects data from every website published on the web. Spiders crawl websites looking for keywords that match or are related to the words used in a user’s search query. The search engine robot uses a formula to then rank certain webpages in the search results that are seen by the user.

In search engine marketing, ranking is important. Every internet marketing company strives to get its own website and the websites of their clients to the coveted #1 search result position.

Why is ranking important? Well, going back to the previous points of 24/7 Internet access and people’s expectations for immediate answers and information, the first handful of search results will be read while those on the following pages will likely be ignored. After all, who is going to click through multiple websites when their time is precious and short?

It is only through implementing good online marketing with SEO optimization of one’s website that there is a greater chance of your website receiving one of these top rankings and thereby increased website visitors and possible leads and customers.

SEO not only brings more traffic to your website, but it also attracts quality leads who are interested in your brand, product or service.

Start tracking your keyword rankings with a SERP ranking tool to monitor the results of your SEO efforts.

If search engine optimization is a foreign concept for you, it can be overwhelming as to know where to start and what to do. Here are some simple SEO tactics you can start to implement in order to catch the attention of search engine robots and gain a higher, more visible search results ranking:

  • Utilize Keywords

An excellent starting point for an SEO strategy is the implementation of keywords. When you set up an account with Google Search Console, you can access a handy keyword tool where you can find which industry or niche-specific keywords, keyword phrases and keyword groupings to target and implement throughout the content on your website. When determining which keywords to target, look for ones with lower search volume, but high monthly searches.  Those with lower search volumes mean they aren’t as competitive so your company has a better chance of ranking for them.

You may be tempted to go after broad, short keywords and phrases, but so will everyone else. When you decide to target long-tailed keywords (keywords or keyword phrases that contain more words that are also more specific), your website’s chances of getting ranked increase and the people who find and visit your site will be more likely to be interested in your product or service.

  • Write Good Meta Descriptions

The meta description is the one or two-line blurb that appears under the clickable web page heading. It gives a brief description of what that specific page is about. The length of the meta description has been lengthened from 160 to 300 characters. Meta descriptions longer than this are truncated, which is something to avoid. Meta descriptions are to be short and concise. They are also prime places to insert some of your targeted keywords. When writing meta descriptions, think of the web user and the questions he or she may be asking when they are conducting a search. Let your meta description be your answer to one of their questions.

  • Make Your Website Mobile Responsive

More people now browse the Internet on their smartphones than on a desktop or laptop computer. You likely have noticed the difference in screen size between a smartphone and a computer. Websites that aren’t mobile responsive will fit the screen size of a desktop or laptop computer, but won’t shrink to fit the small screen of a smartphone. The result is an ugly, hard to navigate website when a user uses his or her smartphone.

Search engines, like Google, don’t like unhappy Internet users and since mobile responsiveness is a big deal for a user experience that it is now a ranking factor in its search ranking algorithm.

By having a website that is mobile friendly you not only satisfy search engines and possibly get a boost in search results rankings, but you’ll also give your site visitors a pleasant experience.

  • Get Active on Google Business Listings

Google My Business (GMB) is a great way for local businesses to get listed online. With GMB, businesses are listed on Google maps with directions, a summary of the company’s products and services, the company’s address, telephone, hours of operation, pictures, reviews and a link to the company’s website.

To take advantage of GMB, one must “claim” their business. The provided business summary section is another prime place for inserting keywords. Here, however, try and implement local keyword phrases like “hair salon in X city.”

Reviews are also crucial. Aim to generate as many positive reviews as you can. With people conducting more business transactions online without interacting with the company, reviews are an invaluable way to gauge whether someone should work with a company or make a purchase from a business. Online users making their first purchase from a business will automatically read reviews about the company first.

  • Regularly Produce Quality, Optimized Content

While it is great to include keywords in the URLs, titles, meta descriptions and images used on each page of your website, a blog where one regularly publishes fresh, informative content is the sweet spot to implement keywords. Search engines also look for fresh, new content that would provide users with useful information that they are looking for. Blog posts provide users with relevant, informative, interesting content as well as places where you can implement keywords and links. Consistent blogging also shows web users and search engines that you’re a credible and reputable source of information which goes a long way in boosting your website’s search results ranking.

Your blogs should be written in a way that is easy to read and understand and be free of spelling, grammar and punctuation errors and contain a call to action or some form of engagement with the reader. When blogging, some things to be aware of include link bait and buying, keyword stuffing and plagiarism. Only insert relevant links from other credible websites into your blog posts, don’t excessively use the same targeted keywords and make sure your blog content is 100% unique and original. Website visitors and search engines will thank you.

  • Share Your Wealth of Knowledge Through Guest Posting

With guest posting, you write a blog post which is then published on another website. This is a great way for your blog content to get more exposure and more visits to your website. If your blog post is published on a reputable site within your industry, the credibility and reputation of your own website will get a boost which will catch the attention of search engines who in turn may reward your website with a higher search results ranking.

Ideally, guest posting should go two ways where you agree to publish someone else’s blog post on your site in exchange for them posting your blog post on their website. This is the best, and most ethical way to exchange links as well.

  • Improve Your Website’s Speed

Web users expect to get what they’re looking for almost immediately. They are not going to sit around and wait a minute or two for a website to load. Instead, they will immediately go to another website. Site speed is also a factor search engine robots use in awarding search results rankings. Some ways to improve the loading speed of your website include allowing caching, compressing the size of images and videos, remove unnecessary plugins and scripts and have a reliable web host.

  • Optimize Your Images

While most visitors to your website will have no problem seeing your images, those who are blind, as well as search engines, will be unable to view them. Search engines are computers and only read text and numbers. Blind visitors can have a description of the image read to them. To make it possible for everyone, including search engines to “see” your website images, an ALT tag is used. These are brief descriptions of a few words telling what the image depicts. It is a good idea to implement keywords in the ALT descriptions. With keyword-rich ALT descriptions, your website will appear more relevant to search engines.

Implementing SEO into your company’s website can greatly grow your business and leads. It can be tedious and take time to see an improvement in search results page listing rank. The algorithm, or formula used by search results robots change frequently so it is important to constantly monitor your website’s SEO tactics and to continually adjust them.

While the basic search engine optimization tactics make for a good foundation and are easy to implement, it can be a challenge to keep it up. SEO isn’t a “one and done” thing. It requires constant maintenance and adjustments over multiple years. For many small and medium-sized businesses, this can be more than what they can handle while also trying to manage the day-to-day operations of their businesses. As a result, many choose to hire an experienced, outside digital marketing company to handle and oversee their website’s SEO.

If you’re in this latter group and need help with your website’s SEO, be sure to check us out at sdfsystems.com. We are an SEO company made of experienced internet marketers in the areas of web development, PPC, SEO, social media marketing, remarketing and content marketing. Contact us today to learn more about our services and how they can help your website’s SEO generate more leads and grow your business.

SEO can help grow your business by attracting leads to your website. Once the leads are obtained, the sales team must take them through your sales funnel to convert them into paying customers. Some leads, however, become stagnant, or dead. These dead leads, however, can be revived through products and services that help with sales funnel management like those by Aktify. SEO combined with platforms to revive dead leads like Aktify can help your business grow by leaps and bound.

How To Use Social Media To Boost Your Traffic?

How To Use Social Media To Boost Your Traffic?

Building social media traffic is a lot like a city planner knowing how to efficiently get traffic in and out of a city. If each roadway into a city is a different source of website visitors, your social media traffic should certainly be a pillar to your highway infrastructure.

Getting people to your website through social media engagement can be tricky, especially if you’re on a limited budget and already attempting paid advertising. While paid social can certainly help boost your website traffic, how do you get people to go to your social channels?

As we all know, social media has the ability to be a major source of the traffic to your site. The larger presence you build on social media, the more you can rely on steady social media traffic to your site.

Social Media MaOptimization

If you’re wanting to use social media to boost your blog traffic, here are different ways to do that:

  1. Get on Twitter. Start following my Twitter tips for beginners. And if it’s not already on your blog, add the “tweet” button to all of your blog posts. It looks like this:
  2. Start a Facebook page for your blog. This is a great, additional subscription option for heavy Facebook users, and it can be a means of expanding your platform. I’ve met several new people who “liked” my page and weren’t previously friends with me on Facebook. Visit my Facebook page to see what one looks like.
  3. Regularly share your content on Facebook. There are some great tools to help make this easier for you. Encourage your readers to do the same by adding a Facebook “like” or “share” button.
  4. Ask others to promote your blog via social bookmarking sites, such as DIGG, Stumbleupon, Reddit, and others. You may occasionally do this yourself, but be careful of doing it repeatedly, as some sites penalize sites with multiple submissions from the same user.
  5. Implement social sharing tools on your website. An excellent tool is Flare, which allows you to combine sharing options via Twitter, Facebook, email, and social bookmarking sites into one tool.
  6. Use a social-powered commenting tool like Disqus or IntenseDebate.
  7. Write catchy headlines that people will want to share. Most people neglect this by posting well-written articles with crappy, nondescript titles. Don’t do that.
  8. Write compelling content. You might be thinking, “Duh,” but I mean that. It has to be really good. Like, better than your average blog.

Be Awesome

That last point is worth emphasizing again: create compelling content. If you want your blog to compete on social media sites, you need to say something worth listening to. In other words, be awesome.

This is the downside of social media. Everyone now has a voice. Which ups the ante for those wanting to communicate and be heard in this space. You either have to be really specific or really radical. Maybe both.

Personally, I like this new rule. It means that playing it safe is no longer an option. If you don’t break some rules, you can do all of the above and still fail. This means that the great writers and communicators will start rising to the top.

So what will you do? I hope you’ll break the rule. I hope you’ll be different. I hope you create something worth our attention, something epic.

Boost Your Blog Traffic Through Social Media

There used to be one way to grow your blog traffic:

  • Start blogging every day.
  • Build an audience through consistency and capturing people’s attention via email and RSS subscriptions.
  • Increase the “stickiness” of your posts by optimizing for search engines.
  • Wait.

The hardest part for me, admittedly, was #4. The hard truth is that the age of a blog determines a lot about its credibility and worth to the Internet. But that was before social media.

That was before millions of people were connecting with new people every day to exchange information — before social networks dominated online news distribution.

Now, you have an advantage…

Now, you can start a blog today, and tomorrow it could be a success. Now, you’re no longer constrained by the “older is better” rule. Now, you can utilize the social web to your advantage, by creating remarkable content and unleashing it to the masses who will share it for you.

This is, essentially, what I’ve been doing with my blog.

Do you want to boost traffic through social media? Contact Us now for more details.