5 Best Lead Generation Strategies

5 Best Lead Generation Strategies

Online Lead Generation has a wide range of tactics, campaigns, and some different strategies depending on the source on which you wish to capture leads. Once you have a visitor on your website you can capture leads by using best practices but how can you get them there in the first place?

Best Lead-Generation-Strategies

Let’s have a look at 5 Best Lead Generation Strategies for a few popular platforms.

1. Facebook Lead Generation

Facebook has been a great method for lead generation since its beginning. Originally, companies can use some outbound links in their posts and information in their bios to attract visitors to their websites. However, when Facebook Ads were launched in 2007, and its algorithm began to favor accounts that used paid advertising, there was a major turn in how businesses used the platform to capture useful leads. Facebook created Lead Ads for this purpose. Facebook also has a feature that lets you put a simple call-to-action button at the top of your Facebook Page, helping you send Facebook followers directly to your website.

2. Twitter Lead Generation

Twitter has Twitter Lead Generation Cards, which let you generate leads directly within a tweet without having to leave the website. A user’s name, email address, and Twitter username are automatically pulled into the card, and all they have to do is click Submit button to become a lead. 

3. Linkedin Lead Generation

LinkedIn has been increasing its value in the advertising area since its early days. When it comes to lead generation, LinkedIn created Lead Generation Forms, which auto-populate with users profile data when they click a CTA, making it easy to capture information.

4. PPC Lead Generation

When we say Pay Per Click (PPC), we’re referring to ads on search engine result pages (SERPs). Google gets 3.5 billion searches a day, making it prime real estate for an ad campaign, especially lead generation. The effectiveness of your PPC campaign relies heavily on seamless user flow, as well as your budget, target keywords, and a few other factors.

5. B2B Lead Generation

Business 2 Business (B2B) is a particular business model that needs a particular approach to lead generation. HubSpot found that SEO is the top resource for capturing business leads, followed closely by email marketing and social media. 

Are you looking to hire Lead Generation Professional who can handle some of your tasks? Contact Us now to find out how we can work together.

Lead Generation – Generating Business Leads

Lead Generation – Generating Business Leads

What Is a Lead?

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.

As a lead, you’d hear from a business or organization with which you’ve already opened communication, instead of getting a random cold call from someone who purchased your contact info.

It’s a way of warming up potential customers to your business and getting them on the path to eventually buying.

Lead Generation - SDF Systems

Why Do You Need Lead Generation?

When a stranger initiates a relationship with you by showing an organic interest in your business, the transition from stranger to a customer is much more natural.

Lead generation falls within the second stage of the inbound marketing methodology. It occurs after you’ve attracted an audience and are ready to convert those visitors into leads for your sales team (namely sales-qualified leads). As you can see in the diagram below, generating leads is a fundamental point in an individual’s journey to becoming a delighted customer.

How to Generate Leads

Now that we understand how lead generation fits into the whole inbound marketing methodology, let’s walk through the steps of the lead generation process.

First, a visitor discovers your business through one of your marketing channels, such as your website, blog, or social media page.

That visitor then clicks on your call-to-action (CTA) — an image, button, or message that encourages website visitors to take some sort of action.

The CTA takes your visitor to a landing page, which is a web page that is designed to capture lead information in exchange for an offer.

An offer is content or something of value that’s being “offered” on the landing page, like an ebook, a course, or a template. The offer must have enough perceived value to a visitor to merit providing their personal information in exchange for access to it.

The form on your landing page consists of a series of fields (like in our example above) that collect information in exchange for the offer. Forms are typically hosted on landing pages, although they can technically be embedded anywhere on your site. Once a visitor fills this out — voila! — you have a new lead! (That is, as long as you’re following lead-capture form best practices.)

See how everything fits together?

To sum it up: Visitor clicks a CTA that takes them to a landing page where they fill out a form to get an offer, at which point they become a lead.

By the way, you should check out our free lead generation tool. It helps you create lead capture forms directly on your website. Plus, it’s really easy to set up.

Lead Generation Marketing

Once you put all of these elements together, you can use your various promotional channels to drive traffic to your landing page to start generating leads.

But what channels should you use to promote your landing page? Let’s talk about the front-end of lead generation — lead gen marketing.

Content

Content is a great way to guide users to a landing page. Typically, you create content to provide visitors with useful, free information. You can include CTAs anywhere in your content — inline, bottom-of-post, in the hero, or even on the side panel. The more delighted a visitor is with your content, the more likely they are to click your call-to-action and move onto your landing page.

Email

Email is a great place to reach the people who already know your brand and product or service. It’s much easier to ask them to take action since they’ve previously subscribed to your list. Emails tend to be a bit cluttered, so use CTAs that have a compelling copy and an eye-catching design to grab your subscriber’s attention.  

Ads and Retargeting

The sole purpose of an ad is to get people to take action. Otherwise, why spend the money? If you want people to convert, be sure that your landing page and offer match exactly what is promised in the ad, and that the action you want users to take is crystal clear.

Blog

The great thing about using your blog posts to promote an offer is that you can tailor the entire piece to the end goal. So, if your offer is an instructional video on setting up Google Search Console, then you can write a blog post about how to select your marketing metrics … which would make your CTA highly relevant and easy to click.

Social Media

Social media platforms make it easy to guide your followers to take action, from the swipe up option on Instagram stories to Facebook bio links to bitly URLs on Twitter. You can also promote your offerings on your social posts and include a call-to-action in your caption. Learn more about social media campaigns in this post.

Product Trials

You can break down a lot of barriers to a sale by offering trials of your product or service. Once a prospect is using your product, you can entice them with additional offers or resources to encourage them to buy. Another good practice is to include your branding in your free versions so you can capture other potential customers, too.

Referral Marketing

Referral, or word-of-mouth, marketing is useful for lead generation in a different way. That is, it gets your brand in front of more people, which, in turn, increases your chances of generating more leads.

Whatever channel you use to generate leads, you’ll want to guide users to your landing page. As long as you’ve built a landing page that converts, the rest will handle itself.

Why Not Just Buy Leads?

Marketers and salespeople alike want to fill their sales funnel — and they want to fill it quickly. Enter: The temptation to buy leads.

Buying leads, as opposed to organically generating them, is much easier and takes far less time and effort, despite being more expensive. But, you might be paying for advertising anyway … so, why not just buy leads?

First and foremost, any leads you’ve purchased don’t actually know you. Typically, they’ve “opted in” at some other site when signing up for something, and didn’t actually opt-in to receiving anything from your company.

The messages you send them are therefore unwanted messages, and sending unwanted messages is intrusive. (Remember that disruptive call I got when I was trying to eat my spaghetti? That’s how people feel when they receive emails and other messages from people they didn’t ask to hear from.)

If the prospect has never been to your website and indicated an interest in your products or services, then you’re interrupting them … plain and simple.

If they never opted in to receive messages specifically from you, then there’s a high chance they could flag your messages as spam, which is quite dangerous for you. Not only does this train to filter out emails from you, but it also indicates to their email provider which emails to filter out.

Once enough people flag your messages as spam, you go on a “blacklist,” which is then shared with other email providers. Once you get on the blacklist, it’s really, really hard to get back off of it. In addition, your email deliverability and IP reputation will likely be harmed.

It’s always, always, always better to generate leads organically rather than buy them. Read this blog post to learn how to grow an opt-in email list instead of buying one.

Are you looking to hire a Lead Generation expert who can handle some of your tasks? Contact Us now to find out how we can work together!