2 Main Categories Of SEO: On-Page & Off-Page SEO

2 Main Categories Of SEO: On-Page & Off-Page SEO

Your search engine optimization strategy can be divided into two different categories: on-page SEO and off-page SEO. Both are important to the success of an SEO campaign, but they’re on completely different sides when it comes to improving your search engine rankings. To understand the difference between the two, you have to understand, at a basic level, how search engine algorithms work. Let’s break it down.

There are two main buckets that search engines look at when evaluating your site compared to other sites on the web.

  1. On-page SEO
  2. Off-page SEO

Put simply, what you rank for is largely determined by on-page factors, while how high you rank in the search results is largely determined by off-page factors.

On-Page vs Off-Page SEO

On-Page SEO

On-page SEO (also known as “on-site” SEO) is the act of optimizing different parts of your website that affect your search engine rankings. It’s stuff that you have control over and can change on your own website. Here are the biggest factors included.

Title Tags

Put your targeted keywords in the title tag of each page on your site. There are many best practices that go into writing an effective title tag.

Headings (H1)

Headings are usually the largest words on the page, and for that reason, search engines give them a little more weight than your other page copy.  It is a good idea to work your target keywords into the headings of each web page but make sure you accurately reflect your page content.

URL structure

Put keywords into your URLs if possible. However, do not go changing all of your current URLs just so they have keywords in them. You shouldn’t change old URLs unless you plan on redirecting your old ones to your new ones. Consult a professional before doing this.

Alt text for images

Any content management system should allow you to add something called “alt text” to all images on your website.  This text isn’t visible to the average visitor – alt text is in fact used by screen reader software to help blind internet users understand the content of your images. Search engines crawl images in a similar way, so inserting some relevant keywords while accurately describing the image will help search engines understand your page’s content.

Fast-loading pages, or page load speed

Google wants to help its users find what they’re looking for as quickly as possible to provide the best user experience. Therefore, optimizing your pages to load faster helps your site rank higher in the search results.

Page content

The content on your pages needs to be useful to people. If they search for something too specific to find your page, they need to be able to find what they’re looking for.  It needs to be easy to read and provide value to the end-user. Google has various ways to measure if your content is useful.

Internal Linking

Linking internally to other pages on your website is useful to visitors and it is also useful to search engines. Here’s an internal link to another blog post on our site that talks more about internal linking. Very meta.

On-page SEO ensures that your site can be read by both potential customers and search engine robots. With good on-page SEO, search engines can easily index your web pages, understand what your site is about, and easily navigate the structure and content of your website, thus ranking your site accordingly.

Off-Page SEO

Off-page SEO focuses on increasing the authority of your domain through the act of getting links from other websites.  A good analogy for how authority works is this. If you have a bathtub with rubber duckies in it (the ducks are your pages), and you start filling the tub with water (links), your duckies are all going to rise to the top.  This is how a site like Wikipedia ranks for pretty much everything under the sun.  It has so much water in its bathtub that if you throw another rubber duck in it, it’s going to float to the top without any other effort. There’s a score called “Domain Authority” that calculates how authoritative your website is compared to other sites.  You can type your domain name into here to see your score.

The biggest off-page SEO factor is the number and quality of backlinks to your website. Some examples of ways you can build links to your website are:

  • Creating awesome content that people want to link to because it is valuable.
  • Social media shares of your content that ultimately generate links.
  • Outreach e-mails to influencers in your industry that ultimately link to you.
  • Guest blogging on sites related to yours.  These guest posts will have links back to your site.

While link quantity is still important, content creators and SEO professionals are realizing that link quality is now more important than link quantity, and as such, creating shareable content is the first step to earning valuable links and improving your off-page SEO. How many links do you need for good off-page SEO? That is a tough question and it’s going to be based on the domain authority of your competitors, as you want to make sure you’re playing in the same sandbox. SEOs also used to believe that buying links was a valid way of link building; however, Google will now penalize you for buying links in an attempt to manipulate page rank. You can also be penalized for submitting your links to link directories whose sole purpose is to increase your domain authority. Again, quality wins out over quantity when it comes to link building.

On-Page vs Off-Page SEO – Which is more important?

It’s not about choosing between on-page and off-page SEO, that would be like having to choose between a foundation or a roof for your house. On-page and off-page SEO work together to improve your search engine rankings in complementary fashion; however, SEOs generally advise getting your on-page SEO ducks in a row before focusing too much on off-page SEO. Just like building a house, you want to set the foundation first before building the rest of the house.  Like a foundation, you may need to come back and do some maintenance to your on-page SEO from time to time. Balancing the two will help make your website “bilingual” so that your users can understand it as well as the search engine robots- and that’s how your rankings start to improve.

WANT TO KNOW MORE ABOUT SEARCH ENGINE OPTIMIZATION CONTACT US NOW.

 

How To Use Social Media To Boost Your Traffic?

How To Use Social Media To Boost Your Traffic?

Building social media traffic is a lot like a city planner knowing how to efficiently get traffic in and out of a city. If each roadway into a city is a different source of website visitors, your social media traffic should certainly be a pillar to your highway infrastructure.

Getting people to your website through social media engagement can be tricky, especially if you’re on a limited budget and already attempting paid advertising. While paid social can certainly help boost your website traffic, how do you get people to go to your social channels?

As we all know, social media has the ability to be a major source of the traffic to your site. The larger presence you build on social media, the more you can rely on steady social media traffic to your site.

Social Media MaOptimization

If you’re wanting to use social media to boost your blog traffic, here are different ways to do that:

  1. Get on Twitter. Start following my Twitter tips for beginners. And if it’s not already on your blog, add the “tweet” button to all of your blog posts. It looks like this:
  2. Start a Facebook page for your blog. This is a great, additional subscription option for heavy Facebook users, and it can be a means of expanding your platform. I’ve met several new people who “liked” my page and weren’t previously friends with me on Facebook. Visit my Facebook page to see what one looks like.
  3. Regularly share your content on Facebook. There are some great tools to help make this easier for you. Encourage your readers to do the same by adding a Facebook “like” or “share” button.
  4. Ask others to promote your blog via social bookmarking sites, such as DIGG, Stumbleupon, Reddit, and others. You may occasionally do this yourself, but be careful of doing it repeatedly, as some sites penalize sites with multiple submissions from the same user.
  5. Implement social sharing tools on your website. An excellent tool is Flare, which allows you to combine sharing options via Twitter, Facebook, email, and social bookmarking sites into one tool.
  6. Use a social-powered commenting tool like Disqus or IntenseDebate.
  7. Write catchy headlines that people will want to share. Most people neglect this by posting well-written articles with crappy, nondescript titles. Don’t do that.
  8. Write compelling content. You might be thinking, “Duh,” but I mean that. It has to be really good. Like, better than your average blog.

Be Awesome

That last point is worth emphasizing again: create compelling content. If you want your blog to compete on social media sites, you need to say something worth listening to. In other words, be awesome.

This is the downside of social media. Everyone now has a voice. Which ups the ante for those wanting to communicate and be heard in this space. You either have to be really specific or really radical. Maybe both.

Personally, I like this new rule. It means that playing it safe is no longer an option. If you don’t break some rules, you can do all of the above and still fail. This means that the great writers and communicators will start rising to the top.

So what will you do? I hope you’ll break the rule. I hope you’ll be different. I hope you create something worth our attention, something epic.

Boost Your Blog Traffic Through Social Media

There used to be one way to grow your blog traffic:

  • Start blogging every day.
  • Build an audience through consistency and capturing people’s attention via email and RSS subscriptions.
  • Increase the “stickiness” of your posts by optimizing for search engines.
  • Wait.

The hardest part for me, admittedly, was #4. The hard truth is that the age of a blog determines a lot about its credibility and worth to the Internet. But that was before social media.

That was before millions of people were connecting with new people every day to exchange information — before social networks dominated online news distribution.

Now, you have an advantage…

Now, you can start a blog today, and tomorrow it could be a success. Now, you’re no longer constrained by the “older is better” rule. Now, you can utilize the social web to your advantage, by creating remarkable content and unleashing it to the masses who will share it for you.

This is, essentially, what I’ve been doing with my blog.

Do you want to boost traffic through social media? Contact Us now for more details.