Online Lead Generation has a wide range of tactics, campaigns, and some different strategies depending on the source on which you wish to capture leads. Once you have a visitor on your website you can capture leads by using best practices but how can you get them there in the first place?
Let’s have a look at 5 Best Lead Generation Strategies for a few popular platforms.
1. Facebook Lead Generation
Facebook has been a great method for lead generation since its beginning. Originally, companies can use some outbound links in their posts and information in their bios to attract visitors to their websites. However, when Facebook Ads were launched in 2007, and its algorithm began to favor accounts that used paid advertising, there was a major turn in how businesses used the platform to capture useful leads. Facebook created Lead Ads for this purpose. Facebook also has a feature that lets you put a simple call-to-action button at the top of your Facebook Page, helping you send Facebook followers directly to your website.
2. Twitter Lead Generation
Twitter has Twitter Lead Generation Cards, which let you generate leads directly within a tweet without having to leave the website. A user’s name, email address, and Twitter username are automatically pulled into the card, and all they have to do is click Submit button to become a lead.
3. Linkedin Lead Generation
LinkedIn has been increasing its value in the advertising area since its early days. When it comes to lead generation, LinkedIn created Lead Generation Forms, which auto-populate with users profile data when they click a CTA, making it easy to capture information.
4. PPC Lead Generation
When we say Pay Per Click (PPC), we’re referring to ads on search engine result pages (SERPs). Google gets 3.5 billion searches a day, making it prime real estate for an ad campaign, especially lead generation. The effectiveness of your PPC campaign relies heavily on seamless user flow, as well as your budget, target keywords, and a few other factors.
5. B2B Lead Generation
Business 2 Business (B2B) is a particular business model that needs a particular approach to lead generation. HubSpot found that SEO is the top resource for capturing business leads, followed closely by email marketing and social media.
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