CMS Development Services – Joomla & WordPress By SDF Systems

CMS Development Services – Joomla & WordPress By SDF Systems

Content management system (CMS) website refers to the type of website on which the owner can add or remove data without the help of professional web designers. In this type of websites, the web developer gives access to a generic data entry mechanism which allows you to update and change your products placed on the website. All you have to do is to operate through database management forms.

wordpress-vs-joomla- web development

SDF Systems is a specialized web development IT company in CMS website design. We also work in WordPress website design, Joomla website design as well as Magento website design. We have been operating as web developers. CMS websites reduce the time for data update and give liberty to the owner for type, quality, and quantity of data contents.

Websites developed using Joomla, WordPress and Magento help in content management on the sites. CMS designed websites is useful in the case where data needs to be updated regularly or at real-time. It lowers your cost of managing website because the developer runs a database behind web pages and gives you the data changing controls. Therefore in order to change the data you need not involve highly paid professionals. Data entry forms are easy to operate and handle.

Joomla & WordPress are content management systems designed so users with no prior programming experience can still build a website. The systems are fantastic for building blogs for everyday use but unfortunately, many users rely on commonly used templates for the design. The problem with using Joomla and WordPress without coding knowledge means your website will end up almost identical to hundreds if not thousands of other WordPress users.

Here at SDF Systems, We specialize in custom-built Joomla and WordPress templates and provide unique websites that are exclusive to you. View this article to see why we use Joomla for web design.

WordPress and Joomla development is complex. Fortunately, we have specialist CMS developers that are specifically trained to a high standard in Joomla and WordPress; able to develop plugins, designs, modules, components, and bespoke web applications. Most of our current projects are built into CMS platforms to allow full access and control for clients.

We admit that Joomla extensions and components are a complicated subject and can be frustrating when they won’t do the job you need them to. We offer a full Joomla and WordPress development service to accommodate any design or development required.

WordPress and Joomla are fantastic content management systems that enable full control of your website or blog. If you would be interested in a bespoke website built upon these famous frameworks, why not give us a call or contact us here for further information. To view some examples of our current clients that use Joomla and WordPress, please visit our web design portfolio. Here you will find a range of different sites all built into a CMS framework.

Joomla and WordPress

The web is a competitive place so a productive site that offers great usability is essential. For most site owners using a CMS, unique design and individual approach is rarely achievable because, without coding knowledge, you have to use templates. For this reason, we develop bespoke Joomla and WordPress websites from scratch. We give customers the opportunity to own an exclusive and individual website that is still built in a CMS framework, offering full site control.

Joomla Plugin Development

To add functionality to a Joomla website, the system uses plugins, modules, and extensions to make common functions such as web forms, slideshows and shopping carts much easier to implement. This is a great way of getting things done but what if you need a certain plugin feature that Joomla can’t provide? We have developed numerous websites that require advanced features. We develop Joomla plugins and components from scratch and we also build extensions to suit all Joomla versions.

Bespoke CMS Templates

We find that most problems encountered in Joomla or WordPress are down to the lack of customization available without programming knowledge. Joomla and WordPress use a programming technology called PHP, so unless you’re a competent programmer, you may struggle to develop bespoke features for these frameworks. Our web developers are PHP5 and CMS experts and can build your bespoke Joomla or WordPress websites for you.

SDF Systems provide complete independence to its CMS website clients throughout Worldwide. Our team of highly skilled individuals is always on toes to prepare top quality CMS based websites. We not only prepare quality products, we also apprise our customers regarding its operation. We hope and assure that you will enjoy full control over your website.

Are you looking to hire the best professional developer who can handle your website-related tasks? Contact Us now to find out how we can work together.

Graphic Design – Different Types Of Graphic Design

Graphic Design – Different Types Of Graphic Design

What is Graphic Design?

Graphic design is the art of creating visual content to communicate messages. Applying visual hierarchy and page layout techniques, graphic designers use typography and some pictures to meet the user’s specific needs and focus on the logic of displaying elements in interactive designs to optimize the user experience.

Each type of graphic design requires a specific set of skills and design techniques. Many designers specialize in a single type; others focus on a set of related, similar types. But because the industry is quickly changing, designers must be adaptable and lifelong learners so they can change or add specializations throughout their careers.

graphic design

Whether you are an aspiring designer or seeking graphic or web design services for your business, understanding the different types of graphic design will help you find the right skills for the job.

1. Visual identity graphic design

A brand is a relationship between a business and/or organization and its audience. A brand identity is how the organization communicates its personality, emotions, and experiences. Visual identity graphic design is exactly that: the visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through different images, shapes, and color.

Designers that are specialized in visual identity graphic design collaborate with brand stakeholders to create assets like logos, typography, color palettes and image libraries that represent a brand’s personality. In addition to the standard business cards and corporate stationery, designers can often develop a set of visual brand guidelines that describe best practices and provide examples of visual branding applied across various media. These guidelines help to ensure brand consistency throughout future applications.

Visual identity graphic designers must have a general knowledge of all types of graphic design in order to create design elements that are suitable across all visual media. They also need excellent communication, conceptual and creative skills, and a passion for researching industries, organizations, trends, and competitors. 

2. Corporate Design

When it comes to starting a business, you get to hear terms like “Differentiator,” “Brand Recognition.” But there is one term that doesn’t get much attention, and that’s “corporate design.” Every business whether it’s small, medium or large has a different story to tell. The story is about their vision, mission, strength, USP, etc.

When we talk about corporate design, it is more than traditional graphic design. It is a broad term that is used to cover two main elements: design (like the logo, colors, typography) and strategy (like branding). Let’s discuss them in detail:

  • Logo: A logo is a graphic mark or a symbol used to identify the company, product or brand. The importance of graphic design is demonstrated form the design of the logo. A planned logo design attracts potential clients. It is instantly recognizable and memorable.
  • Color: Along with the logo, a graphic designer should also take into consideration the colors to be used in designing a logo. The selected range of colors should get fit in the logo as it is used on a website, advertising, signage, packaging, etc.
  • Typography: A well-designed logo is a combination of business and art. With the help of typography balance between the two can be achieved easily. Fonts play a significant role in logo design. Selection of the wrong font can ruin your brand image.
  • Branding: Branding has become one of the biggest buzzwords of the decade. A good brand identity design differentiates your product or services from your competitors and provides customers with a strong reason to choose your product. From the logo design to various marketing collaterals, graphic designing skills are used.

3. Website Graphic Design

Your site is a digital salesperson. Good website design can help you in attracting potential customers and increase sales. A professional graphic designer helps your company to build a user-friendly and athletically pleasing website for your company. He is a visual communicator whose job is to put together all the elements such as text, images, layout, etc. and design a website that can arouse the curiosity in the customers to dive in further.

There are a lot of drag-and-drop website builders available but hiring a professional graphic designer can save a lot of time. If you are a budget-conscious and want a professional graphic design service, then you are at right place.

4. Marketing & Advertising graphic design

When most people think of graphic design, they think of designs created for marketing and advertising.

Companies depend on successful marketing efforts to tap into their target audience’s decision-making process. Great marketing engages people based on the wants, needs, awareness, and satisfaction they have about a product, service or brand. Since people will always find visual content more engaging, graphic design helps organizations promote and communicate more effectively. 

Marketing designers work with company owners, directors, managers or marketing professionals to create assets for marketing strategies. They might work alone or as part of an in-house or creative team. Designers can specialize in a specific type of media (vehicle wraps or magazine ads, for example) or create a broad assortment of collateral for print, digital, and beyond. While traditionally print-centered, this role has grown to include more digital assets, especially for use in content marketing.

Examples of marketing graphic design are Postcards and flyers, Magazine and newspaper ads, posters, banners and billboards, Info graphics, Brochures (print and digital), Vehicle wraps, Signage and trade show displays, Email marketing templates, PowerPoint presentations, Menus, Social media ads, banners and graphics, Banner and retargeting ads, Images for websites and blogs.

5. User interface graphic design

A user interface (UI) is how a user interacts with a device or application. The UI design is the process of designing interfaces to make them easy to use and provide a user-friendly experience.

A UI includes all of the things a user interacts with the screen, keyboard, and mouse but in the context of graphic design, UI design focuses on the user’s visual experience and the design of on-screen graphic elements like buttons, menus, micro-interactions, and more. It’s a UI designer’s job to balance aesthetic appeal with technical functionality.

UI designers specialize in desktop apps, mobile apps, web apps, and games. They work closely with UX (user experience) designers (who determine how the app works) and UI developers (who write code to make it work).

Examples of user interface graphic design are Web page design, Theme design, Game interfaces, App design, etc.

6. Publication graphic design

Publications are long-form pieces that communicate with an audience through public distributions. They have traditionally been a print medium. Think books, newspapers, magazines, and catalogs. However, there’s recently been a significant rise in digital publishing.

Graphic designers that specialize in publications work with editors and publishers to create layouts with carefully selected typography and accompanying the artwork, which includes photography, graphics, and illustrations. Publication designers may work as freelancers, as creative agency members or in-house as part of a publishing company.

Examples of publication graphic design, Books, Newspapers, Newsletters, Directories, Annual reports, Magazines, Catalogs.

7. Packaging graphic design

Most products require some form of packaging to protect and prepare them for storage, distribution, and sales. But packaging design can also communicate directly to consumers, which makes it an extremely valuable marketing tool. Every box, bottle, and bag, every can, container, or canister is a chance to tell the story of a brand.

Packaging designers create concepts, develop mockups and create the print-ready files for a product. This requires expert knowledge of print processes and a keen understanding of industrial design and manufacturing. Because packaging design touches so many disciplines, it’s not uncommon for designers to find themselves creating other assets for a product such as photography, illustrations, and visual identity.

8. Motion graphic design

Simply put, motion graphics are graphics that are in motion. This can include animation, audio, typography, imagery, video and other effects that are used in online media, television, and film. The medium’s popularity has skyrocketed in recent years as technology improved and video content became king.

“Motion graphics designer” is a somewhat new specialty for designers. Formally reserved for TV and film, technological advances have reduced production time and costs, making the art form more accessible and affordable. Now, motion graphics can be found across all digital platforms, which has created all sorts of new areas and opportunities.

Examples of motion graphic design, Title sequences and end credits, Advertisements, Animated logos, Trailers, Presentations, Promotional videos, Tutorial videos, Websites, Apps, Video games, Banners, GIFs.

9. Environmental Web 

Environmental graphic design visually connects people to places to improve their overall experience by making spaces more memorable, interesting, informative or easier to navigate.

Examples of environmental graphic design, Signage, Wall murals, Museum exhibitions, Office branding, Public transportation navigation, Retail store interiors, Stadium branding, Event and conference spaces.

10. Art and illustration for graphic design

Graphic art and illustration are often seen as being the same as graphic design, however, they’re each very different. Designers create compositions to communicate and solve problems, graphic artists and illustrators create original artwork. Their art takes a number of forms, from fine art to decoration to storytelling illustrations.

Even though graphic art and illustration are not technically types of graphic design, so much is created for commercial use within the context of graphic design that you can’t talk about one without the others.

Examples of art and illustration for graphic design, T-shirt design, Graphic patterns for textiles, Motion graphics, Stock Images, Graphic novels, Video games, Websites, Comic books, Album art, Book covers, Picture books, Infographics, Technical illustration, Concept art.

Are you looking to hire a professional graphic designer who can handle some of your tasks? Contact Us now to find out how we can work together.

How Virtual Assistant (VA) Can Double Your Productivity?

How Virtual Assistant (VA) Can Double Your Productivity?

Productivity is very important in our personal as well as professional lives. As a business owner of a small or either large firm, it’s very important that you stay productive for your business to grow and succeed. There may be days in a year when you feel busy and there is so much to do, yet you have so little time. You might need a helping hand so you can accomplish more and more. Thus, it’s the best option for you to work with a virtual assistant (VA).

According to data gathered by some Business Trends, small business owners agree that delegation is the best step that improves productivity. You can assign work to a VA so you can focus on tasks that directly impact your business’ growth and success. Take a closer look at some of the ways you can achieve and double your productivity through hiring a virtual assistant:

Virtual Assistants Can Double Your Productivity

Visualize your main Business Goals

Goal setting and visualization are key factors to increased productivity of your business. If you have a clear vision of your priorities and what you want to achieve, then it will be easier for you to work effectively and efficiently and produce more quality output. You can easily increase the power of visualization by creating and using a vision board.

Once you’ve listed all your goals and main tasks, you can ask your virtual assistant (VA) to help you create a digital vision board. While VA searches for elements that you want to include in your vision board, you can attend to other important tasks and your productivity will increase.

Schedule your High and Low Priority Tasks

Some people are less productive because they don’t prioritize their tasks but it helps if you make a daily, weekly, or monthly to-do lists and schedule your tasks in advance. This way, you’ll know what is important for you and needs to be done immediately and what you can put on hold for later.

To double your productivity, you and your VA can use an online calendar and some scheduling tools. After this, you can work on the high-priority tasks and let your VA handle the less crucial ones, such as data entry, data mining, research or email management. In this way, you’ll be able to accomplish more by doing less.

Stop Doing Multitasking

Multitasking is now considered an important skill. However, some market research has shown that it can hinder productivity. Therefore, it’s best if you block distractions and focus on a single task first. Once you’re done with that single task you can now move on to another task or project. In case if there are multiple tasks that need your attention at the same time, you can clear your vision and assign some of the tasks to your personal virtual assistant. With VA help, you can easily quit multitasking and become more productive.

Take Some Breaks

Taking a break may seem counterintuitive, but it actually helps to boost productivity. As much as you want to complete everything in your to-do-list right away, you are not invincible. You need to take regular breaks to improve your concentration and maintain a high level of performance. So while you go out for a break, your virtual assistant can continue working on your tasks. Regular breaks definitely help improve your mental health and increase productivity.

Work Offline

The internet is now an important part of our lives. You need to stay online to communicate regularly with your staff, connect with customers, and run your business. But you sometimes you may need to offline too. If you work with a virtual assistant, your operations will still run regularly and smoothly even if you work offline. VA can manage all your main tasks like managing social media, write an article for your blog, and much more. Your personal VA got your back.

Productivity is key to your business growth and success. Follow the tips SDF Systems, mentioned staying productive. Embrace the benefits of hiring virtual assistants from SDF Systems. With our VA help, you can boost your productivity and achieve your business goals in less time.

Boost your productivity by hiring a virtual assistant from SDF Systems. Contact us to find out more about our VA services and how we can work together.

Lead Generation – Generating Business Leads

Lead Generation – Generating Business Leads

What Is a Lead?

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.

As a lead, you’d hear from a business or organization with which you’ve already opened communication, instead of getting a random cold call from someone who purchased your contact info.

It’s a way of warming up potential customers to your business and getting them on the path to eventually buying.

Lead Generation - SDF Systems

Why Do You Need Lead Generation?

When a stranger initiates a relationship with you by showing an organic interest in your business, the transition from stranger to a customer is much more natural.

Lead generation falls within the second stage of the inbound marketing methodology. It occurs after you’ve attracted an audience and are ready to convert those visitors into leads for your sales team (namely sales-qualified leads). As you can see in the diagram below, generating leads is a fundamental point in an individual’s journey to becoming a delighted customer.

How to Generate Leads

Now that we understand how lead generation fits into the whole inbound marketing methodology, let’s walk through the steps of the lead generation process.

First, a visitor discovers your business through one of your marketing channels, such as your website, blog, or social media page.

That visitor then clicks on your call-to-action (CTA) — an image, button, or message that encourages website visitors to take some sort of action.

The CTA takes your visitor to a landing page, which is a web page that is designed to capture lead information in exchange for an offer.

An offer is content or something of value that’s being “offered” on the landing page, like an ebook, a course, or a template. The offer must have enough perceived value to a visitor to merit providing their personal information in exchange for access to it.

The form on your landing page consists of a series of fields (like in our example above) that collect information in exchange for the offer. Forms are typically hosted on landing pages, although they can technically be embedded anywhere on your site. Once a visitor fills this out — voila! — you have a new lead! (That is, as long as you’re following lead-capture form best practices.)

See how everything fits together?

To sum it up: Visitor clicks a CTA that takes them to a landing page where they fill out a form to get an offer, at which point they become a lead.

By the way, you should check out our free lead generation tool. It helps you create lead capture forms directly on your website. Plus, it’s really easy to set up.

Lead Generation Marketing

Once you put all of these elements together, you can use your various promotional channels to drive traffic to your landing page to start generating leads.

But what channels should you use to promote your landing page? Let’s talk about the front-end of lead generation — lead gen marketing.

Content

Content is a great way to guide users to a landing page. Typically, you create content to provide visitors with useful, free information. You can include CTAs anywhere in your content — inline, bottom-of-post, in the hero, or even on the side panel. The more delighted a visitor is with your content, the more likely they are to click your call-to-action and move onto your landing page.

Email

Email is a great place to reach the people who already know your brand and product or service. It’s much easier to ask them to take action since they’ve previously subscribed to your list. Emails tend to be a bit cluttered, so use CTAs that have a compelling copy and an eye-catching design to grab your subscriber’s attention.  

Ads and Retargeting

The sole purpose of an ad is to get people to take action. Otherwise, why spend the money? If you want people to convert, be sure that your landing page and offer match exactly what is promised in the ad, and that the action you want users to take is crystal clear.

Blog

The great thing about using your blog posts to promote an offer is that you can tailor the entire piece to the end goal. So, if your offer is an instructional video on setting up Google Search Console, then you can write a blog post about how to select your marketing metrics … which would make your CTA highly relevant and easy to click.

Social Media

Social media platforms make it easy to guide your followers to take action, from the swipe up option on Instagram stories to Facebook bio links to bitly URLs on Twitter. You can also promote your offerings on your social posts and include a call-to-action in your caption. Learn more about social media campaigns in this post.

Product Trials

You can break down a lot of barriers to a sale by offering trials of your product or service. Once a prospect is using your product, you can entice them with additional offers or resources to encourage them to buy. Another good practice is to include your branding in your free versions so you can capture other potential customers, too.

Referral Marketing

Referral, or word-of-mouth, marketing is useful for lead generation in a different way. That is, it gets your brand in front of more people, which, in turn, increases your chances of generating more leads.

Whatever channel you use to generate leads, you’ll want to guide users to your landing page. As long as you’ve built a landing page that converts, the rest will handle itself.

Why Not Just Buy Leads?

Marketers and salespeople alike want to fill their sales funnel — and they want to fill it quickly. Enter: The temptation to buy leads.

Buying leads, as opposed to organically generating them, is much easier and takes far less time and effort, despite being more expensive. But, you might be paying for advertising anyway … so, why not just buy leads?

First and foremost, any leads you’ve purchased don’t actually know you. Typically, they’ve “opted in” at some other site when signing up for something, and didn’t actually opt-in to receiving anything from your company.

The messages you send them are therefore unwanted messages, and sending unwanted messages is intrusive. (Remember that disruptive call I got when I was trying to eat my spaghetti? That’s how people feel when they receive emails and other messages from people they didn’t ask to hear from.)

If the prospect has never been to your website and indicated an interest in your products or services, then you’re interrupting them … plain and simple.

If they never opted in to receive messages specifically from you, then there’s a high chance they could flag your messages as spam, which is quite dangerous for you. Not only does this train to filter out emails from you, but it also indicates to their email provider which emails to filter out.

Once enough people flag your messages as spam, you go on a “blacklist,” which is then shared with other email providers. Once you get on the blacklist, it’s really, really hard to get back off of it. In addition, your email deliverability and IP reputation will likely be harmed.

It’s always, always, always better to generate leads organically rather than buy them. Read this blog post to learn how to grow an opt-in email list instead of buying one.

Are you looking to hire a Lead Generation expert who can handle some of your tasks? Contact Us now to find out how we can work together!